11 Years Experience • Paid Ads & Creative Strategy

Looks good doesn't mean works well.
I build paid ads that do both.

I set up campaigns from scratch, manage them day-to-day, and scale what converts. Meta, Google, TikTok, whatever your audience needs. Strategy, execution, results. I own all of it so your team doesn't have to.

Book Your Free Call View Results

Brands I've worked with

ClassPass OVO Buzzbike Zoopla Halo Top Yahoo Enterprise ClassPass OVO Buzzbike Zoopla Halo Top Yahoo Enterprise

What I Do

Hands-on execution across paid ads, creative strategy, and marketing planning

Paid Ads Management

I run ads across Meta (Facebook & Instagram), Google, TikTok, and Apple Search Ads. I'll work with you to figure out which platforms make sense for your business, your audience, and your budget. If you're just starting out, I can set up accounts from scratch. If you're already running ads, I can take them over and optimise what's working.

We can start with one or two channels and build a phased plan to introduce new platforms as we scale. I handle the day-to-day campaign management, testing, budget allocation, and reporting—so you get results without the headache.

Creative Strategy

Creative is the biggest lever for improving ad performance right now. Whether it's for paid ads or organic content, the difference between content that works and content that flops comes down to strategy.

With over 500 million posts shared daily on social platforms, you need a structured approach to stand out. I build creative strategies that test different hooks, formats, messaging angles, and personas so we can find what actually connects with your audience and drives results.

No more throwing content at the wall and hoping something sticks. We test, learn, and scale what works.

Marketing Audit

A one-off review of your marketing. If you're already doing something—email marketing, organic social, paid ads—I'll review what's working, what's not, and where the opportunities are.

If you haven't started with marketing yet, I can help you identify the best channels to focus on, messaging angles that resonate with your audience, and a clear plan to get started. You'll walk away with actionable recommendations you can implement yourself or bring me in to execute.

Reporting & Optimisation

You'll get clear, regular reports on how your ads are performing. No jargon, no vanity metrics—just the numbers that matter: cost per lead, cost per customer, return on ad spend.

I optimise campaigns daily based on what the data is telling us. If something's working, we scale it. If it's not, we test something new. You stay in the loop without having to live in the ad platforms yourself.

Results That Speak

Real results from real businesses—e-bikes, EV charging, subscription apps, and more

ClassPass
Performance Marketing Manager

ClassPass

Fitness subscription app with access to 30,000+ studios worldwide

71%
CTR Increase YoY
52%
CVR Increase YoY
29%
Trial to Paid Lift

Managed all paid ads across Meta, Google, and display channels for fitness subscription app. Shifted creative strategy from polished studio shoots to authentic gym owner content—people recognised the studio owners from their classes, making ads feel real and relatable. This simple shift drove massive performance improvements.

Overhauled creative strategy across Meta and Google—moving from brand shoots to authentic, creator-led content that drove a 71% CTR uplift and consistently outperformed previous benchmarks

OVO Charge
Marketing Lead

OVO Charge (formerly Bonnet)

EV charging app connecting drivers to charge points across UK & EU

180%
Monthly Active Users
300%
Install Growth
5 Channels
Launched Successfully

First marketing hire at EV charging startup. Set up all ad accounts from scratch across Meta, TikTok, YouTube, Apple Search Ads, and Google App Campaigns. Managed campaigns daily, tested creative, optimised budgets, and reported on results. Scaled monthly active users by 180% and grew the business to acquisition by OVO.

Managed multi-million pound budgets across UK and EU markets, daily campaign optimisation, weekly performance reporting

Buzzbike
Performance Marketing Manager

Buzzbike

E-bike subscription service with 20,000+ subscribers across London & Manchester

229%
YoY Subscriber Growth
61%
Conversion Rate Lift
Meta & Google
Ads Launched & Scaled

Solo marketer managing all paid ads for e-bike subscription startup. Ran Meta and Google ads, tested different creative approaches, and found that lifestyle imagery (showing the bike as part of London city life) massively outperformed product-focused shots. Delivered 229% year-on-year subscriber growth.

Built automated reporting dashboards, weekly leadership updates, launched new channels from scratch

What Clients Say

Paw for Paws

Paw for Paws

Dog Trainer & Dog Walking

"Chloe was brilliant at helping us get our ads up and running properly. She made everything feel simple, and we started seeing more enquiries and new clients quite quickly. It's made a big difference to our business."
ClassPass

Denise Ciullo

Growth Marketing & Digital Analytics

ClassPass

"Thanks to her expertise, we saw a strong increase in performance and quality traffic across all the digital campaigns and channels she managed. Reliable and trustworthy—she would be an asset to any business."
Buzzbike

Beatrice Le Coultre

Customer Retention & CRM Strategist

Buzzbike

"The largest acquisition numbers in Buzzbike's history were achieved under her watch. She was able to influence areas beyond just ads—retention, customer experience, conversion—always full of valuable ideas. She would add significant value to any growth-focused business."

About Me

I'm a hands-on performance marketer with 11 years of experience running paid ads, building creative strategies, and delivering measurable results for consumer brands and subscription businesses.

Most recently, I was the Marketing Lead at OVO Charge (formerly Bonnet), where I was the first marketing hire. I set up all the ad accounts from scratch, managed campaigns across Meta, TikTok, Google, and Apple Search Ads, and scaled the business to 180% growth in monthly active users. The company was acquired by OVO in 2024.

I've worked with fitness brands like ClassPass, mobility companies like Buzzbike, and retailers like Pandora and Zoopla. I specialise in getting ads set up properly, testing what works, and scaling results while keeping an eye on the numbers that matter to your business.

Whether you're just getting started or need someone to take paid ads off your plate, I'm here to do the doing.

MSc International Marketing (Merit) • BSc Psychology (2:1)

Let's Talk

Not sure where to start? I offer a free 15-minute call to learn about your business and goals—no pitch, no pressure.

Fill in a few details below and we'll get a call booked in.

Prefer to pick a time straight away? Book directly via Calendly →

LinkedIn